Our Strategy, Your Advantage

Morgan Properties is a premier owner and operator of Class B apartments in the Mid-Atlantic and Northeastern United States. With an established portfolio and proven track record of acquiring and repositioning assets in need of rehabilitation, we bring to the table a competitive advantage that others in the market just can’t beat.

 

Tenets of Investment

The Morgan Properties investment strategy is focused on three essential investment tenets. By adhering to these core principles, we are able to consistently realize a greater return on all assets.

High Barrier to Entry, Infill Market Locations

Buy existing, well-built assets in infill, high-barrier markets below replacement costs

Target Value-Add Repositioning Opportunities

Class B assets that inefficiently operated with above-market expense structures; assets in need of rehabilitation or repositioning; assets that are mispriced by the market due to ownership structures that can be resolved

Manage Assets That Will Benefit from Our Interior Unit Renovations

Maximize the value of assets and lifespan through optimal repairs/replacements; enhance the marketability of assets by implementing interior unit renovations

Operational Capacity at Morgan Properties

Operational Capabilities

Morgan Properties wholly owns and manages over 21,106 units, as well an additional 23,498+ owned and managed with JV institutional investors for a total of 44,604 units. Our success as a multifamily operator hinges on our ability to maximize cash flow through value-add repositioning, hands-on professional management, revenue management infrastructure, and asset preservation.

Value-Add Repositioning

Upon acquiring a new asset, our team examines every aspect of the community – no doorknob goes unturned or sheet of paper unread. Our goal is to know more about the property than the seller. This allows us to develop a repositioning strategy inclusive of comprehensive interior upgrades that differentiate our offerings from competitors.

Value add at Morgan Properties

Professional Management

Morgan Properties’ hands-on professional management infrastructure streamlines significant operational efficiencies.

LRO revenue management optimizes new lease and renewal pricing
Level One third-party call center enables 24/7 leasing
Yardi property management system
National service contracts create economies of scale, lower operating expenses

Asset Preservation

At Morgan Properties, we know that proper preventative maintenance is the key to reducing long-term capital expenditure. That is why we prioritize phased replacement projects to achieve optimal balance between repairs and replacements.